Subject lines are a great place to begin A/B testing, once youâ??ve developed one or two strong subject lines using our best practice guidelines, test your headlines for even greater response. When you increase clicks even 1%, depending on your list size, you can add substantial revenue to your bottom line. A/B subject line split testing is one of the ... Read More »

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the â??pre-flightâ? checklist for email marketing. The â??pre-flightâ? checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a â??pre-flightâ? checklist you can ... Read More »

An email subject line determines whether your subscriber will open, delete or reports your email as spam. As a recipientâ??s volume of email increases, the subject line of their emails will be viewed as more of a gatekeeper. How to Push your Email Campaigns from Received to Read Status A subscriber will decide whether or not they want to open ... Read More »

Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, youâ??re better off formatting it in HTML. When youâ??re not sure which format is appropriate, consider the email: if ... Read More »

If youâ??re already executing an email marketing strategy, then youâ??ll find this extensive list very helpful. If you havenâ??t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 Itâ??s important to ... Read More »

Now that you have your customer and/or prospectâ??s email address, whatâ??s the next step? This is the most critical time in the relationship building process. It is important to note the relationship building process is different from the sales process. Many email marketers have the misguided idea that you can simply send out an email and people will come flooding ... Read More »

eMail marketing is quickly becoming the TOP method for direct advertising and marketing communications. It is an absolutely essential component of your marketing mix. Before you can start eMail marketing you need one critical component, your customersâ?? and/or prospectsâ?? email addresses. Having all the latest email marketing tools, techniques and tips is useless unless you are able to send your ... Read More »

Chances are, no matter how much traffic is visiting your website daily, you would like to see more. More companies are embracing search engine marketing and search engine optimization than ever before. According to the report, â??The State of Search Engine Marketing,â? SEM has reached $10 billion (86% pay-per-click/14% organic). So where does eMail Marketing fit in? From a Search ... Read More »

The Internet is the worldâ??s dominant advertising medium. Businesses of all sizes are having websites built at a record pace. Anyone considering building a website needs to answer one very important question: How am I going to get people to the website? The â??Field of Dreamsâ? idea, â??Build it and they will come,â? does not work. If you do not ... Read More »