The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you arenâ??t paying attention to the subscribers who ignore or delete ... Read More »
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Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy ... Read More »
Most marketers engaged in email marketing do not realize the important role their reputation plays not only on their deliverability, but also on the overall return of their marketing investment. Monitoring your companyâ??s email marketing reputation and the reputation of your Email Service Provider (ESP) is vital to your business. This eSuccessTIP will cover how to determine a baseline for ... Read More »
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