Database Management

When you speak to potential email append providers, you need to ask more questions. As noted previously, the lowest prices, will most likely equate to the lowest append/match rates. However, this is not why youâ??re doing it. You want to maximize the number of active emails youâ??re getting. Here are the key questions to ask: How big is the database ... Read More »

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »

The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you arenâ??t paying attention to the subscribers who ignore or delete ... Read More »

Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy ... Read More »