Author Archives: Peter "WebDoc" Martin

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A digital marketing expert nationally recognized as the â??webdoc,â? and is the technology correspondent for ABC 7 News and SNN6 where he provides technology advice, website reviews and product news.

5 Facebook Mistakes to Fix

Facebook has become part of our daily routine.  We use it to connect with friends and family, share photos and news and support our favorite brands and businesses.  Did you know Facebookâ??s main goal is selling advertising based on the information it harvests from users?  Itâ??s important to protect yourself and your family by staying up to date on all ... Read More »

Samsung Galaxy Note 10.1

WebDoc here, and today with Christmas right around the corner, weâ??re going to talk about the new Samsung Galaxy 10.1. We took it out of the box, we reviewed it, we played with it, and we have come to the conclusion that this is by far one of the best gifts available today for Christmas. Dylan and I played with ... Read More »

Best Buy

Peter Martin, the WebDoc here, as you know Iâ??m always bringing you the latest news, tips and tricks about whatâ??s going on with the internet today and online technology. Well now, Iâ??ve partnered up with Best Buy and what Iâ??m going to be doing now is in addition bringing you the latest products. Whateverâ??s hot, whatever is the big seller ... Read More »

Email Frequency: How Relevancy Tactics Changed the Rules

Marketers are used to planning ahead. Most media purchases must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, television, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing provides a lot more flexibility. The delivery schedule isnâ??t dependent on ... Read More »

Key Questions To Ask Potential eMail Append Providers

When you speak to potential email append providers, you need to ask more questions. As noted previously, the lowest prices, will most likely equate to the lowest append/match rates. However, this is not why youâ??re doing it. You want to maximize the number of active emails youâ??re getting. Here are the key questions to ask: How big is the database ... Read More »

Understanding the Differences Between Search Engine Marketing and Search Engine Optimization

There are definite â??buzzâ? words in todayâ??s business industry. Two of the top buzz terms are Search Engine Marketing and Search Engine Optimization. What are they and how can they make your company more successful? What Is SEM and SEO? Search Engine Marketing (SEM) is the broad term that describes all of the processes used to promote web sites. It ... Read More »

Debunking the eMail Appending Myth: What Every Business Owner Needs To Know.

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »