TheWebDoc.tv A Breakdown of the Do's and Don'ts of Websites to Companies to Ensure their Websites are Working for them. Providing ongoing advice for the latest technology and marketing tools out there.
- eMail Marketing $45.06
- Internet Marketing (non-email) $19.94
- Direct Response Newspaper Ad $16.86
- Direct Mail (non-catalog) $15.55
- Telemarketing $8.61
- Catalog Marketing $7.28
Itâ??s important to note that NOT everything on this list applies to every email you send!
- Do ask for permission before adding subscribers to your list
- Do build your own lists and collect data at every customer touch-point, both online and offline
- Do keep the opt-in process quick and simple â?? only collect the profiling attributes that are most important to your business
- Do let your subscribers know you wonâ??t sell their information to a third party â?? post your privacy policy online
- Do allow visitors to opt-in to your email lists from every page of your web site, not just your home page
- Do provide sample emails so your subscribers know what to expect and the benefits theyâ??ll receive
- Do offer subscribers choices â?? such as text only or HTML versions of your message or allow them to choose their own frequency
- Do confirm the email addresses of your new subscribers by sending a welcome message or using the double opt-in subscription method
- Do include a coupon or special incentive in your welcome message as these messages have the highest open and click-through rates
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Peter "WebDoc" Martin
Founder & President at Cactus Sky Digital
A digital marketing expert nationally recognized as the â??webdoc,â? and is the technology correspondent for ABC 7 News and SNN6 where he provides technology advice, website reviews and product news.
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