Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »
The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you arenâ??t paying attention to the subscribers who ignore or delete ... Read More »
Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy ... Read More »
Most marketers engaged in email marketing do not realize the important role their reputation plays not only on their deliverability, but also on the overall return of their marketing investment. Monitoring your companyâ??s email marketing reputation and the reputation of your Email Service Provider (ESP) is vital to your business. This eSuccessTIP will cover how to determine a baseline for ... Read More »
Subject lines are a great place to begin A/B testing, once youâ??ve developed one or two strong subject lines using our best practice guidelines, test your headlines for even greater response. When you increase clicks even 1%, depending on your list size, you can add substantial revenue to your bottom line. A/B subject line split testing is one of the ... Read More »
Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the â??pre-flightâ? checklist for email marketing. The â??pre-flightâ? checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a â??pre-flightâ? checklist you can ... Read More »
An email subject line determines whether your subscriber will open, delete or reports your email as spam. As a recipientâ??s volume of email increases, the subject line of their emails will be viewed as more of a gatekeeper. How to Push your Email Campaigns from Received to Read Status A subscriber will decide whether or not they want to open ... Read More »
Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, youâ??re better off formatting it in HTML. When youâ??re not sure which format is appropriate, consider the email: if ... Read More »
If youâ??re already executing an email marketing strategy, then youâ??ll find this extensive list very helpful. If you havenâ??t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 Itâ??s important to ... Read More »
Now that you have your customer and/or prospectâ??s email address, whatâ??s the next step? This is the most critical time in the relationship building process. It is important to note the relationship building process is different from the sales process. Many email marketers have the misguided idea that you can simply send out an email and people will come flooding ... Read More »
TheWebDoc.tv A Breakdown of the Do's and Don'ts of Websites to Companies to Ensure their Websites are Working for them. Providing ongoing advice for the latest technology and marketing tools out there.