eMail Marketing “Pre-Flight” Checklist

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences.

Below is a “pre-flight” checklist you can use as a guide before sending out email campaigns:

  • Have goals been clearly defined?
  • Are campaign logistics in place?
  • Are tracking tools available?
  • Has the list been segmented and reviewed for errors?
  • Has the campaign content been reviewed?
  • Does the message have a strong subject line?
  • Has the email been properly designed?
  • Has the message been tested through spam score?
  • Has the message been tested in different email clients?
  • Does the message comply with the CAN-SPAM Act?
  • Has the correct time and day been chosen to send the campaign?
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Peter "WebDoc" Martin
A digital marketing expert nationally recognized as the “webdoc,” and is the technology correspondent for ABC 7 News and SNN6 where he provides technology advice, website reviews and product news.
Peter "WebDoc" Martin

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Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a “pre-flight” checklist you can use as a guide before sending out email campaigns: Have goals been clearly defined? Are campaign logistics in place? Are tracking tools available? Has the list been segmented and reviewed for errors? Has the campaign content been reviewed? Does the…

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