e-Success TIPS

Debunking the eMail Appending Myth: What Every Business Owner Needs To Know.

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »

Inactive Subscribers – Re-Engage or Remove

The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you aren’t paying attention to the subscribers who ignore or delete ... Read More »

How Your Reputation Impacts Email Deliverability

Most marketers engaged in email marketing do not realize the important role their reputation plays not only on their deliverability, but also on the overall return of their marketing investment. Monitoring your company’s email marketing reputation and the reputation of your Email Service Provider (ESP) is vital to your business. This eSuccessTIP will cover how to determine a baseline for ... Read More »

eMail Marketing “Pre-Flight” Checklist

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a “pre-flight” checklist you can ... Read More »

9 Best eMail Marketing Practices

If you’re already executing an email marketing strategy, then you’ll find this extensive list very helpful. If you haven’t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 It’s important to ... Read More »