Tag Archives: email content

Selecting a Format

Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, youâ??re better off formatting it in HTML. When youâ??re not sure which format is appropriate, consider the email: if ... Read More »

eMail Marketing is becoming the TOP method for direct advertising

eMail marketing is quickly becoming the TOP method for direct advertising and marketing communications. It is an absolutely essential component of your marketing mix. Before you can start eMail marketing you need one critical component, your customersâ?? and/or prospectsâ?? email addresses. Having all the latest email marketing tools, techniques and tips is useless unless you are able to send your ... Read More »