Technology

Today, many email service providers are integrating web analytics with reporting functions into their web-based email marketing solutions. This greatly enhances the productâ??s reporting capabilities and gives you incredibly useful and pertinent information so you can increase the relevancy of future email campaigns. In turn, this increases your consumer response. In fact, a study by JupiterResearch found that email marketers ... Read More »

Claiming your Google Local listing is very important to your SEO. No matter if your business is big or small, if you donâ??t have a Google Local page, youâ??re invisible on the Web. Google is a big data provider for search results and maps, so not only are you reaching desktop computers with your listing, but youâ??re reaching the ever-growing ... Read More »

In todayâ??s world, online marketing is a MUST. If you are not currently embracing the new medium by advertising on the Web, your business may be struggling. Billions of consumers are using the Internet to find services and products every single day. If they donâ??t find your company, they find your competitors. Because the Internet is ever changing, it can ... Read More »

Marketers are used to planning ahead. Most media purchases must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, television, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing provides a lot more flexibility. The delivery schedule isnâ??t dependent on ... Read More »

When you speak to potential email append providers, you need to ask more questions. As noted previously, the lowest prices, will most likely equate to the lowest append/match rates. However, this is not why youâ??re doing it. You want to maximize the number of active emails youâ??re getting. Here are the key questions to ask: How big is the database ... Read More »

There are definite â??buzzâ? words in todayâ??s business industry. Two of the top buzz terms are Search Engine Marketing and Search Engine Optimization. What are they and how can they make your company more successful? What Is SEM and SEO? Search Engine Marketing (SEM) is the broad term that describes all of the processes used to promote web sites. It ... Read More »

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »

The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you arenâ??t paying attention to the subscribers who ignore or delete ... Read More »

Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy ... Read More »

Most marketers engaged in email marketing do not realize the important role their reputation plays not only on their deliverability, but also on the overall return of their marketing investment. Monitoring your companyâ??s email marketing reputation and the reputation of your Email Service Provider (ESP) is vital to your business. This eSuccessTIP will cover how to determine a baseline for ... Read More »