Tag Archives: email content

eMail Subject Lines, the Key to eMail Success

An email subject line determines whether your subscriber will open, delete or reports your email as spam. As a recipient’s volume of email increases, the subject line of their emails will be viewed as more of a gatekeeper. How to Push your Email Campaigns from Received to Read Status A subscriber will decide whether or not they want to open ... Read More »

Selecting a Format

Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, you’re better off formatting it in HTML. When you’re not sure which format is appropriate, consider the email: if ... Read More »

Your First Contact

Now that you have your customer and/or prospect’s email address, what’s the next step? This is the most critical time in the relationship building process. It is important to note the relationship building process is different from the sales process. Many email marketers have the misguided idea that you can simply send out an email and people will come flooding ... Read More »

eMail Marketing is becoming the TOP method for direct advertising

eMail marketing is quickly becoming the TOP method for direct advertising and marketing communications. It is an absolutely essential component of your marketing mix. Before you can start eMail marketing you need one critical component, your customers’ and/or prospects’ email addresses. Having all the latest email marketing tools, techniques and tips is useless unless you are able to send your ... Read More »