Double Your Internet Closing Ratio in 90 Days

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass ...

More Stars Sell More Cars

90% of car buyers start looking for a vehicle online before ever setting foot inside your dealership. Online reviews will make or break a sale before it even starts. Learn how to ask for the review, how to get the review and how to improve your online reputation. Our special guest Susan Givens, Publisher of ...

Drive Traffic to Your Service Lane to Increase New Vehicle Sales

If someone hasn't been in your dealership in over a year, they're not coming back. Right? Wrong! DealerPro Training's Don Reed will show you how to bring back customers that haven't been to your dealership in months or even over a year. Don Reed specializes in Fixed Ops training and helps service departments around the ...

How Positive Reviews Drive Traffic to Your RV Dealership

Your online reputation is a reflection of your dealership. A few negative reviews can influence a prospective customer before they ever step foot inside your dealership and even drive them to another dealership. What do the review sites say about you? 70% of RV Buyers report being influenced by car review sites. They trust online ...

Don’t take my word for it, read my reviews.

Online reviews influence your prospects before they ever visit your lot. Did you know it also impacts your Google search ranking? Recently, Google Local switched from a 7-Result highlighted display in favor of a 3-Pack display. Your online reputation directly affects whether or not your dealership comes up in the Top 3. If you want ...

Driverless Marketing: Making Marketing Automation Work for You

According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can. If you have at least ...

Your customers are reading your reviews, are you?

You cannot ignore online reviews in the car business, and there is nothing you can do to stop customers from writing them. Prospects use your online reputation to determine whether or not they want to do business with you. You need to keep the conversation positive. Review strategies to prevent negative reviews from getting published ...

Never Buy Another 3rd Party Lead Again

Your next best lead is sitting in your CRM and you are ignoring them. With careful data cleaning and targeted email messaging you have a chance to reactivate dormant leads and get them back into your dealership. Even if a prospect bought from your competition they still need their vehicle serviced. Convert orphaned service customers ...

The Secrets to Winning the Online Reputation Game

Itâ??s OK. You can admit itâ?¦you need help with your online reputation. Most dealerships do! Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership â?? and as many dealerships know, once ...