Online reviews influence your prospects before they ever visit your lot. Did you know it also impacts your Google search ranking? Recently, Google Local switched from a 7-Result highlighted display in favor of a 3-Pack display. Your online reputation directly affects whether or not your dealership comes up in the Top 3. If you want ...
According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can. If you have at least ...
You cannot ignore online reviews in the car business, and there is nothing you can do to stop customers from writing them. Prospects use your online reputation to determine whether or not they want to do business with you. You need to keep the conversation positive. Review strategies to prevent negative reviews from getting published ...
Your next best lead is sitting in your CRM and you are ignoring them. With careful data cleaning and targeted email messaging you have a chance to reactivate dormant leads and get them back into your dealership. Even if a prospect bought from your competition they still need their vehicle serviced. Convert orphaned service customers ...
Itâ??s OK. You can admit itâ?¦you need help with your online reputation. Most dealerships do! Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership â?? and as many dealerships know, once ...
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When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack. So how do you rank up to the Top 3? ...
Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches an hour or more. Make sure they watch your videos! Customer testimonials engage shoppers because they facilitate an authentic, interactive buying experience. According to AutoTrader.com, ...
Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and high impact targeted follow-up. You will leave with a comprehensive attack plan to close more leads. According to Cars.com, internet lead submissions increase by more ...
Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass ...
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