When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack.
So how do you rank up to the Top 3? Online reputation influences the SEO algorithm. Consumers trust online reviews as much as personal recommendations. In fact, consumers are 25% more likely to research online reviews for high-cost purchases like cars.
With Google limiting local search results, and factoring online reputation into this ranking, your dealership depends on positive reviews to get noticed.