You may not be paying attention to your online reputation but your prospects are! Consumers are going online to read online reviews about everything from products to restaurants to car dealerships. Our special guest Ralph Paglia has his fingers on the pulse of what's working and what's not in today's dealership. His social network Automotive ...

By mining and cleaning your existing data to develop a database you can formulate a service email marketing plan to re-engage your leads, convert prospects into customers, and generate more business. Learn how to: 1. Mine your existing data to generate new leads 2. Build a relationship through email marketing 3. Develop coupon microsites Join ...

You can admit it, you need help with Yelp. To many dealers, Yelp is a 4-letter word. The popular review site gives dissatisfied customers a chance to blast your dealership on a public forum. Once a review has been posted, there is very little you can do to take it down, aside from contacting the ...

If you missed the Webdoc at Digital Dealer you do not want to miss this Webinar. There is no such thing as a dead lead. Your next best customer is sitting in your CRM and you are not properly marketing to them. 48% of Car Buyers spend 1-3 months shopping before making a purchase. 83% ...

Once a negative review has been published there is very little a business can do to have it taken down. Consumer reviews are trusted 12 times more than brand generated content, so how can you keep the conversation positive? Learn the strategies for keeping bad reviews off of the review sites in this powerful webinar. ...

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass ...