Barrett-Jackson Auction

Westworld of Scottsdale 16601 North Pima Road, Scottsdale, AZ, United States

The World's Greatest Collector Car Auction

Digital Dealer 20 Recap Webinar

When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack. So how do you rank up to the Top 3? ...

Understand the Changes to the Auto Shopping Process

Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches an hour or more. Make sure they watch your videos! Customer testimonials engage shoppers because they facilitate an authentic, interactive buying experience. According to AutoTrader.com, ...

How to Use Marketing Automation to Convert More Leads

Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and high impact targeted follow-up. You will leave with a comprehensive attack plan to close more leads. According to Cars.com, internet lead submissions increase by more ...

Double Your Internet Closing Ratio

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass ...