When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for ...

Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches ...

Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and ...

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to ...