Don’t take my word for it, read my reviews.

Online reviews influence your prospects before they ever visit your lot. Did you know it also impacts your Google search ranking? Recently, Google Local switched from a 7-Result highlighted display ...

Your customers are reading your reviews, are you?

You cannot ignore online reviews in the car business, and there is nothing you can do to stop customers from writing them. Prospects use your online reputation to determine whether ...

Never Buy Another 3rd Party Lead Again

Your next best lead is sitting in your CRM and you are ignoring them. With careful data cleaning and targeted email messaging you have a chance to reactivate dormant leads ...

Barrett-Jackson Auction

Westworld of Scottsdale 16601 North Pima Road, Scottsdale, AZ, United States

The World's Greatest Collector Car Auction

Digital Dealer 20 Recap Webinar

When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for ...

Understand the Changes to the Auto Shopping Process

Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches ...

How to Use Marketing Automation to Convert More Leads

Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and ...