Tag Archives: Database Management

Debunking the eMail Appending Myth: What Every Business Owner Needs To Know.

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »

Inactive Subscribers – Re-Engage or Remove

The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you aren’t paying attention to the subscribers who ignore or delete ... Read More »