Contributing Editor

Your Search Engine Optimization Guide

Published in Fixed Ops Magazine 2014 See Published Article Your Search Engine Optimization Guide Claim your business listings and dominate local SEO. Car dealerships big and small rely heavily on the local community for sales more than any other business. There was a time when simply hanging a colorful banner and some signs would bring people in by the droves. ... Read More »

Training your employees – RV Executive Today

Published in RV Executive Today Training your employees efficiently and effectively doesn’t have to come at such a painstakingly high price. The days of shutting down the dealership so you can send your employees off site for training is a distant memory of early 2013. With the rise of easily-obtainable technology at low prices, are you changing with the times? ... Read More »

Email Marketing for the Future – AutoSuccess 2014

Published in AutoSuccess Magazine January 2014 Email Marketing for the Future Why Google, Yahoo and Hotmail are controlling your business As we say goodbye to 2013 and welcome in 2014, email marketing continues to be one of the most effective marketing tools for driving sales. But lately, ISPs have made it harder to get past the dreaded spam filter, so old email ... Read More »

Digital Video Ad Spending to Double from $4 billion to $8 Billion by 2016

Published in AutoSuccess Magazine 2013 Digital Video Ad Spending to Double from $4 billion to $8 Billion by 2016   Light speed. That’s how fast things change in the digital marketing universe. Yesterday’s innovation is replaced or improved upon by the end of the month. There are, however, trends, shifts in thinking and spending that can signal a fundamental change ... Read More »