Online reviews have taken Packardâ??s original motto â??ask the man who owns oneâ? to the next level. Consumers are reviewing everything before making a purchase, especially car dealerships. Car buyers are less influenced by ads and more interested in reviews by other consumers. According to Addthis.com, 31% of car buyers will travel between 40 and ...

There is no such thing as a "dead" lead. 41% of leads purchased their vehicles from your competition. 33% of leads buy after three months. If you aren't following up with your leads you are giving them away. Attend this webinar to learn how to mine your data to feed your BDC with targeted prospects. ...

The secret to a better online reputation is right in front of you. Car buyers are more likely to trust what other people say versus brand-generated content. 45% trust reviews and comparisons. 30% trust blogs and forums. 15% trust social networks. Itâ??s time to start asking for the review. But how do you keep the ...

No two car buyers are alike, and it is almost impossible to single handedly follow up on everyone's specific needs. â?¢ 59% look at both new & used cars â?¢ 31% look at only new cars â?¢ 10% look at only used cars â?¢ 28% of buyers look at both buying and leasing Learn how ...

You may not be paying attention to your online reputation but your prospects are! Consumers are going online to read online reviews about everything from products to restaurants to car dealerships. In fact, consumers are 25% more likely to research online reviews for high-cost purchases like automobiles. What can you do to level the online ...

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass ...

Navigating your online reputation can be a challenge. Once a bad review has been published there is very little you can do to take it down. Everybody needs a little help. Yelp and Google+ can be a nightmare ... until now. Special Guest Jonathan Dawson joins this special webinar to share his secrets for improving ...

By mining and cleaning your existing data to develop a database you can formulate a service email marketing plan to re-engage your leads, convert prospects into customers, and generate more business. Learn how to: 1. Mine your existing data to generate new leads 2. Build a relationship through email marketing 3. Develop coupon microsites Join ...

72% of consumers will take action after reading a positive review. It takes approximately 18 positive reviews to outweigh 1 negative review. So what's the secret? Learn how to improve your online presence, optimize your exposure across the web, and proactively build your brand. Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius ...

If someone hasn't been in your dealership in over a year, they're not coming back. Right? Wrong! Learn how to bring back customers that haven't been to your dealership in months or even over a year. Use targeted messaging to reach lost service customers and the detailed reporting to feed your BDC with hot new ...