72% of consumers will take action after reading a positive review. It takes approximately 18 positive reviews to outweigh 1 negative review. So what's the secret? Join digital marketing expert ...

If someone hasn't been in your dealership in over a year, they're not coming back. Right? Wrong! Learn how to bring back customers that haven't been to your dealership in ...

Once a negative review has been published there is very little a business can do to have it taken down. Consumer reviews are trusted 12 times more than brand generated ...

Car buyers typically spend 1-3 months shopping before making their final purchase. If you aren't following up with your leads, they are buying from your competition, but it is impossible ...

Online reviews have taken Packardâ??s original motto â??ask the man who owns oneâ? to the next level. Consumers are reviewing everything before making a purchase, especially car dealerships. Car buyers ...

There is no such thing as a "dead" lead. 41% of leads purchased their vehicles from your competition. 33% of leads buy after three months. If you aren't following up ...

The secret to a better online reputation is right in front of you. Car buyers are more likely to trust what other people say versus brand-generated content. 45% trust reviews ...

No two car buyers are alike, and it is almost impossible to single handedly follow up on everyone's specific needs. â?¢ 59% look at both new & used cars â?¢ ...

You may not be paying attention to your online reputation but your prospects are! Consumers are going online to read online reviews about everything from products to restaurants to car ...

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to ...