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How to Follow Up with Every Lead
2015-07-14 14:00 - 15:00, 2015-09-15 14:00 - 15:00 (America/New_York)
Car buyers typically spend 1-3 months shopping before making their final purchase. If you aren’t following up with your leads, they are buying from your competition, but it is impossible to effectively follow up with every lead. Until now.
Attend this valuable webinar and unlock the secrets to following up with every lead efficiently and effectively.
Automated, mobile-responsive email messages reach leads when your BDC can’t. Leads are in-market buyers who are going to buy a car, make sure they buy it from you.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
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A Better Online Reputation Starts Today
2015-07-21 13:00 - 14:00
Online reviews have taken Packardâ??s original motto â??ask the man who owns oneâ? to the next level. Consumers are reviewing everything before making a purchase, especially car dealerships.
Car buyers are less influenced by ads and more interested in reviews by other consumers. According to Addthis.com, 31% of car buyers will travel between 40 and 100 miles away from home to buy from a dealership with a better online reputation.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
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Mining Existing Data to Generate New Leads
2015-07-21 14:00 - 15:00
There is no such thing as a “dead” lead. 41% of leads purchased their vehicles from your competition. 33% of leads buy after three months.
If you aren’t following up with your leads you are giving them away. Attend this webinar to learn how to mine your data to feed your BDC with targeted prospects. Follow-up is paramount. Never lose a lead again with this valuable information.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
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Get More Reviews. Get Better Reviews.
2015-07-28 13:00 - 14:00
The secret to a better online reputation is right in front of you. Car buyers are more likely to trust what other people say versus brand-generated content. 45% trust reviews and comparisons. 30% trust blogs and forums. 15% trust social networks. Itâ??s time to start asking for the review.
But how do you keep the negative reviews off of the review sites? Sign up for this important webinar and find out how to get more reviews and get better reviews.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
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Stop Losing Sales to Your Competition
2015-07-28 14:00 - 15:00
No two car buyers are alike, and it is almost impossible to single handedly follow up on everyone’s specific needs.
â?¢ 59% look at both new & used cars
â?¢ 31% look at only new cars
â?¢ 10% look at only used cars
â?¢ 28% of buyers look at both buying and leasing
Learn how to effectively follow up with all of your leads, giving them all of the options available with buttons like Quick Quote, Value Your Trade-In, Service Coupons, and new and pre-owned inventory searches.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Your Bad Online Reputation is Costing You Sales
2015-08-11 13:00 - 14:00
You may not be paying attention to your online reputation but your prospects are! Consumers are going online to read online reviews about everything from products to restaurants to car dealerships.
In fact, consumers are 25% more likely to research online reviews for high-cost purchases like automobiles. What can you do to level the online reputation field?
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

How to Reactivate Unsold Leads
2015-08-11 14:00 - 15:00
Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects.
Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass email marketing.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Improve Your Online Reputation Today
2015-08-18 13:00 - 14:00
Navigating your online reputation can be a challenge. Once a bad review has been published there is very little you can do to take it down. Everybody needs a little help. Yelp and Google+ can be a nightmare … until now.
Special Guest Jonathan Dawson joins this special webinar to share his secrets for improving your online reputation. Jonathan is VP of Sales and Dealer Relations at Sellchology and has been an automotive coach, trainer, and consultant for over a decade.
He was a featured speaker at both NCM and NADA twenty groups and has also spoken at hundreds of seminars and workshops to thousands of salespeople and managers. Get Jonathan’s experience and insight in the comfort of your office when you subscribe to this free webinar.
Digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max welcome Jonathan Dawson to their next webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the Mile One Automotive Group.
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Turn Dormant Leads Into Hot Prospects
2015-08-18 14:00 - 15:00, 2015-09-22 14:00 - 15:00
By mining and cleaning your existing data to develop a database you can formulate a service email marketing plan to re-engage your leads, convert prospects into customers, and generate more business.
Learn how to:
1. Mine your existing data to generate new leads
2. Build a relationship through email marketing
3. Develop coupon microsites
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

How Positive Reviews Drive Traffic to Your Dealership
2015-09-08 13:00 - 14:00
72% of consumers will take action after reading a positive review. It takes approximately 18 positive reviews to outweigh 1 negative review. So what’s the secret?
Learn how to improve your online presence, optimize your exposure across the web, and proactively build your brand.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Drive Traffic to Your Service Drive to Increase New Vehicle Sales
2015-09-08 14:00 - 15:00
If someone hasn’t been in your dealership in over a year, they’re not coming back. Right? Wrong!
Learn how to bring back customers that haven’t been to your dealership in months or even over a year. Use targeted messaging to reach lost service customers and the detailed reporting to feed your BDC with hot new leads.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

The Secret to Preventing Negative Online Reviews
2015-09-15 13:00 - 14:00, 2015-10-20 13:00 - 14:00
Once a negative review has been published there is very little a business can do to have it taken down. Consumer reviews are trusted 12 times more than brand generated content, so how can you keep the conversation positive?
Learn the strategies for keeping bad reviews off of the review sites in this powerful webinar. Most unsatisfied customers just want to be heard, give them a private channel to express themselves directly.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Your Bad Online Reputation is Costing You Sales
2015-09-22 13:00 - 14:00
You may not be paying attention to your online reputation but your prospects are! Consumers are going online to read online reviews about everything from products to restaurants to car dealerships.
Our special guest Ralph Paglia has his fingers on the pulse of what’s working and what’s not in today’s dealership. His social network Automotive Digital Marketing, is known as the Facebook of the automotive world. His up-to-date research keeps you on the forefront of online reputation.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Yelp is Not a 4-Letter Word
2015-10-13 13:00 - 14:00
You can admit it, you need help with Yelp. To many dealers, Yelp is a 4-letter word. The popular review site gives dissatisfied customers a chance to blast your dealership on a public forum. Once a review has been posted, there is very little you can do to take it down, aside from contacting the original poster.
Unfortunately, consumers are going to keep leaving reviews on Yelp and prospective customers are going to keep previewing your dealership online. A one-star increase in a Yelp rating leads to a 5-9% increase in revenue. If you have a 3-star Yelp rating and an annual revenue of $1 Million, a 1-star increase can bring in $50,000-$90,000 more each year. Solve the Yelp puzzle with this session.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Digital Dealer Recap: Convert Dormant Leads to Hot Prospects with Targeted Email Marketing
2015-10-13 14:00 - 15:00
If you missed the Webdoc at Digital Dealer you do not want to miss this Webinar.
There is no such thing as a dead lead. Your next best customer is sitting in your CRM and you are not properly marketing to them. 48% of Car Buyers spend 1-3 months shopping before making a purchase. 83% do research online before buying a car.
Target these unsold internet leads with mobile-responsive follow-up marketing messages. Don’t waste anymore money buying more leads when you already have the key to unlocking more sales and service revenue.
Your BDC is only capable of making so many calls per day. Email marketing targets your entire database. This is the best way to reactivate dormant leads and selling more cars.
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Double Your Internet Closing Ratio in 90 Days
2015-10-20 14:00 - 15:00

More Stars Sell More Cars
2015-10-27 13:00 - 14:00
90% of car buyers start looking for a vehicle online before ever setting foot inside your dealership. Online reviews will make or break a sale before it even starts. Learn how to ask for the review, how to get the review and how to improve your online reputation.
Our special guest Susan Givens, Publisher of AutoSuccess Magazine, helps dealers around the country build better reputations. AutoSuccess circulates to over 23,300 dealerships every month. You do not want to miss this one-on-one session with the publisher.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Drive Traffic to Your Service Lane to Increase New Vehicle Sales
2015-10-27 14:00 - 15:00
If someone hasn’t been in your dealership in over a year, they’re not coming back. Right? Wrong!
DealerPro Training’s Don Reed will show you how to bring back customers that haven’t been to your dealership in months or even over a year. Don Reed specializes in Fixed Ops training and helps service departments around the country become more profitable and powerful.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesmen in the MileOne Automotive Group.
Register Now

Don't take my word for it, read my reviews.
2015-11-10 13:00 - 14:00
Online reviews influence your prospects before they ever visit your lot. Did you know it also impacts your Google search ranking?
Recently, Google Local switched from a 7-Result highlighted display in favor of a 3-Pack display. Your online reputation directly affects whether or not your dealership comes up in the Top 3. If you want your dealership to be noticed, you need to improve your online reputation.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesman in #1 Ranked Mile One Automotive Group.
Register Now

Driverless Marketing: Making Marketing Automation Work for You
2015-11-10 14:00 - 15:00
According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead?
Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can. If you have at least 10,000 unsold leads in your CRM you need to attend this webinar.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesman in #1 Ranked Mile One Automotive Group.
Register Now

Your customers are reading your reviews, are you?
2015-11-17 13:00 - 14:00
You cannot ignore online reviews in the car business, and there is nothing you can do to stop customers from writing them.
Prospects use your online reputation to determine whether or not they want to do business with you. You need to keep the conversation positive. Review strategies to prevent negative reviews from getting published in this webinar.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesman in #1 Ranked Mile One Automotive Group.
Register Now

Never Buy Another 3rd Party Lead Again
2015-11-17 14:00 - 15:00
Your next best lead is sitting in your CRM and you are ignoring them. With careful data cleaning and targeted email messaging you have a chance to reactivate dormant leads and get them back into your dealership.
Even if a prospect bought from your competition they still need their vehicle serviced. Convert orphaned service customers into new car buyers by developing and nurturing the relationship through email marketing.
Join digital marketing expert Peter â??Webdocâ? Martin and online reputation genius Ron â??Madâ? Max for this powerful webinar. Acclaimed speaker Peter Martin has been featured at notable industry events including NADA, Digital Dealer, RVDA, and AutoCon. Seasoned automotive veteran Ron Max was one of the top reviewed salesman in #1 Ranked Mile One Automotive Group.
Register Now

The Secrets to Winning the Online Reputation Game
2016-01-18 12:00 - 13:00
Itâ??s OK. You can admit itâ?¦you need help with your online reputation. Most dealerships do!
Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership â?? and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it down.
DO YOU NEED HELP WITH YOUR ONLINE REPUTATION?
More than likely, the answer to that question is probably a yes. Itâ??s no surprise that businesses that have a strong robust online reputation have improved their traffic, customer loyalty, branding, sales and service. What is surprising is the number of dealerships that donâ??t take their online reputation more seriously. After all, just a one-star increase in a Yelp rating leads to a 5-9% increase in revenue. That means, if you have a 3-star Yelp rating and an annual revenue of $1 Million, a 1-star increase can bring in $50K -$90K more each year. Basically, More Stars Sell More Cars!
Whether you have an online reputation problem that needs fixing, an online reputation that could use a boost, or no online reputation at all, everyone can benefit from this insightful 1 hour webinar.
If you want to learn all The Secrets to Winning the Online Reputation Game, then you simply canâ??t afford to miss this DealerOn webinar! Register now!
PRESENTER: Peter â??Web Docâ? Martin is President of Cactus Sky Digital, the auto industryâ??s premier full-service digital marketing agency known for cutting-edge marketing innovations with expertise in email marketing, database development and relationship building. Cactus Sky skillfully employs behavioral targeting, mobile-enabled campaigns, social media marketing and database development & management to generate tremendous increases in customer engagement and conversion for their clients. Peter is an expert on various topics such as: email marketing, website design, sub-prime marketing, database mining, online reputation, automotive marketing, social media marketing, and how to sell to women. He is a regular speaker for NADA and Digital Dealer and a contributing editor for Fixed Ops Magazine, Dealer Magazine, AutoSuccess, and many other key publications in the industry and he can be reached at Peter@CactusSkyDigital.com.
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Digital Dealer 20 Recap Webinar
2016-02-10 13:00 - 2016-02-15 14:00
When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack.
So how do you rank up to the Top 3? Online reputation influences the SEO algorithm. Consumers trust online reviews as much as personal recommendations. In fact, consumers are 25% more likely to research online reviews for high-cost purchases like cars.
With Google limiting local search results, and factoring online reputation into this ranking, your dealership depends on positive reviews to get noticed.
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Understand the Changes to the Auto Shopping Process
2016-02-24 13:00 - 14:00
Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches an hour or more. Make sure they watch your videos!
Customer testimonials engage shoppers because they facilitate an authentic, interactive buying experience. According to AutoTrader.com, shoppers are 20% more likely to click on a specific vehicle if its listing includes a video.
Creating custom branded video testimonials allows your customer to do the marketing for you. Once the video is uploaded to YouTube, they have a chance to share the video on all of their social networks, gaining trusted, genuine exposure, to local prospects.
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How to Use Marketing Automation to Convert More Leads
2016-03-02 13:00 - 14:00
Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and high impact targeted follow-up. You will leave with a comprehensive attack plan to close more leads.
According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can.
If you have at least 10,000 unsold leads in your CRM you need to attend this webinar.
Register Now

Double Your Internet Closing Ratio
2016-03-16 13:00 - 14:00
