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January 2014

NADA

January 18, 2014 - January 20, 2014

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April 2014

Internet Sales 20 Group

April 8, 2014 - April 10, 2014

â??Best Practices to Doubling Your Internet Closing Ratio in 90 Daysâ? In this 45-minute presentation, Peter â??webdocâ? Martin will go over the important processes for increasing sales, from handling internet leads, to successfully delivering email marketing campaigns and engagement of customers. He will introduce newly developed tactics to avoiding the feared spam filter so you can increase engagement with customers. Martin also instructs you on creating personalized emails that ensure customer engagement and increased traffic to your site. He will…

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May 2014

Digital Dealer 16 – How to Utilize Email to Increase Sales and Service Revenue

May 6, 2014 - May 8, 2014

â??How to Utilize Email to Increase Sales and Service Revenue: Reactivate Dormant Leads and Orphan Ownersâ? The average dealer has over 20,000 leads sitting in their CRM. Approximately 64% of service customers are orphan owners and are not effectively being marketed to for sales. This workshop will go into detail about the challenges of deliverability through the spam filters, best practices with email marketing, and the importance of mobile-enabled emails. Workshop Learning Objectives:  Identify Spam flags Learn how engaging content…

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August 2014

How to Protect Yourself from Identity Theft

August 13, 2014 @ 6:00 am - 7:00 pm

This Wednesday, join Prosecutor for the State Attorney’s Office Art Jackman and Peter “webdoc” Martin for a free and informative seminar with useful strategies and tips for protecting yourself and your family from identity theft. Did you know the state of Florida has the highest per capita rate of reported fraud and other types of complaints? See what you can do to prevent the theft of your personal information.

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September 2014

AutoCon 2014

September 3, 2014 - September 5, 2014

Generate New Sales by Uncovering your Hidden Leads

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November 2014

2014 RV Dealers International Convention/Expo

November 10, 2014 - November 14, 2014

Join Peter Martin as he covers Social Media & Email Marketing at The 2014 RV Dealers International Convention/Expo

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January 2015

2015 NADA/ATD Convention & Expo

January 22, 2015 - January 25, 2015

About NADA: The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies and dozens of workshops with the industry’s best trainers. The 2015 NADA Convention & Expo will take place Thursday, Jan. 22 through Sunday, Jan. 25, 2015…

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March 2015

Insight15

March 24, 2015 - March 26, 2015

Ninety percent of shoppers start looking for a vehicle online before ever setting foot inside your dealership. The reviews they find online will make or break a sale before it even starts. Yelp is one of the most popular online review sites. In this session, Peter Martin will go over claiming your Yelp listing, monitoring reviews and what else you need to do to protect and preserve your online reputation. He will show you how to manage your Yelp listing,…

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October 2015

Convert Dormant Leads to Hot Prospects with Targeted Email Marketing

October 5, 2015 @ 3:30 pm - 4:20 pm

Primary Learning Objectives: â?¢ Learn how to clean your database before sending mass email marketing campaigns. â?¢ Discover how to schedule sales and service campaigns for optimal impact. â?¢ Understand the importance of using mobile-enabled emails to increase conversions. Session Description: There is no such thing as a dead lead. Your next best customer is sitting in your CRM and you are not properly marketing to them. 48% of Car Buyers spend one to three months shopping before making a…

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November 2015

How Positive Reviews Drive Traffic to Your RV Dealership

November 4, 2015 @ 9:00 am - 10:00 pm

Your online reputation is a reflection of your dealership. A few negative reviews can influence a prospective customer before they ever step foot inside your dealership and even drive them to another dealership. What do the review sites say about you? 70% of RV Buyers report being influenced by car review sites. They trust online reviews like word of mouth recommendations. Some people want to burn a dealership with a negative review no matter what happened. It is important to…

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