Ninety percent of shoppers start looking for a vehicle online before ever setting foot inside your dealership. The reviews they find online will make or break a sale before it even starts. Yelp is one of the most popular online review sites. In this session, Peter Martin will go over claiming your Yelp listing, monitoring reviews and what else you need to do to protect and preserve your online reputation. He will show you how to manage your Yelp listing, build positive online reviews and respond to negative reviews and continue to manage your online reputation.