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â??How to Utilize Email to Increase Sales and Service Revenue: Reactivate Dormant Leads and Orphan Ownersâ?
The average dealer has over 20,000 leads sitting in their CRM. Approximately 64% of service customers are orphan owners and are not effectively being marketed to for sales. This workshop will go into detail about the challenges of deliverability through the spam filters, best practices with email marketing, and the importance of mobile-enabled emails.
Workshop Learning Objectives:
- Â Identify Spam flags
- Learn how engaging content is key to inbox placement
- Apply email best practices to every facet of dealer communications
- Understand the importance of mobile-responsive design
