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Digital Dealer 16 – How to Utilize Email to Increase Sales and Service Revenue

May 6, 2014 - May 8, 2014

â??How to Utilize Email to Increase Sales and Service Revenue: Reactivate Dormant Leads and Orphan Ownersâ?

The average dealer has over 20,000 leads sitting in their CRM. Approximately 64% of service customers are orphan owners and are not effectively being marketed to for sales. This workshop will go into detail about the challenges of deliverability through the spam filters, best practices with email marketing, and the importance of mobile-enabled emails.

Workshop Learning Objectives:

  •  Identify Spam flags
  • Learn how engaging content is key to inbox placement
  • Apply email best practices to every facet of dealer communications
  • Understand the importance of mobile-responsive design

Details

Start:
May 6, 2014
End:
May 8, 2014
Event Category:
Website:
http://www.digitaldealerconference.com/register/

Venue

Atlantic City Convention Center & Harrahâ??s Resort & Casino
777 Harrah's Blvd, Atlantic City, NJ 08401 United States
+ Google Map
Website:
http://www.digitaldealerconference.com/

Organizer

Peter “WebDoc” Martin
Phone:
941-756-1932