Tag Archives: Search Engine Marketing

Understanding the Differences Between Search Engine Marketing and Search Engine Optimization

There are definite â??buzzâ? words in todayâ??s business industry. Two of the top buzz terms are Search Engine Marketing and Search Engine Optimization. What are they and how can they make your company more successful? What Is SEM and SEO? Search Engine Marketing (SEM) is the broad term that describes all of the processes used to promote web sites. It ... Read More »