Tag Archives: Google Analytics

Using Google Analytics with Email Marketing to Increase Reporting Capabilities and Boost Relevancy and Response

Today, many email service providers are integrating web analytics with reporting functions into their web-based email marketing solutions. This greatly enhances the product’s reporting capabilities and gives you incredibly useful and pertinent information so you can increase the relevancy of future email campaigns. In turn, this increases your consumer response. In fact, a study by JupiterResearch found that email marketers ... Read More »