Traditional forms of advertising: TV, Radio and Direct Mail (now called intrusive advertising) are giving way to a much more efficient and cost effective means of advertising called Invitational Advertising. For example, on Google there are three-quarters of a billion search results provided every day. These results are for individuals who are searching for your products or services. No longer do you need to hunt for people who are interested in what you offer; they’re finding you.
It is true that if someone searches for the specific name of a company they will probably find the company’s website. However, most people do not do their searches this way. Instead, they use search words or phrases called “keywords.” All keywords are measured by search engines like Google, Bing and Yahoo. So if someone is looking for a plumber in their area, they can use their town as a way to narrow the search results to a local plumber. On Google, there are 364,000 records for the search term “plumber.” When you narrow the search to “Bradenton plumbers,” the number drops to 87,200 records, and if you narrow it down even further to “Bradenton, Florida plumbers,” your numbers drop to 12,200 records.
Local Search Engine Marketing is one of the most important things you can do to promote your business. Designing your site to be search engine friendly and focused on getting you to a top position for locally targeted searches will help you grow your business.
Search Engine Optimization (SEO) will ensure that your website is search engine friendly and incorporates the best practices as outlined by Search Engine Companies to achieve high ranking and visibility.
The absolute first step in designing a website is to find out exactly what terms people are using (keywords) to find your product or service. The major search engines have made this relatively easy since they provide keyword tools to let you know the exact words people are using to find your product or service. For example, the Google Keyword Tool will give you this information as Google sees it. Once you know the terms used to find your product or service then the SEO process indicates you should incorporate these terms into the design and content of your site.