9 Best eMail Marketing Practices

If you’re already executing an email marketing strategy, then you’ll find this extensive list very helpful. If you haven’t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns:

  • eMail Marketing $45.06
  • Internet Marketing (non-email) $19.94
  • Direct Response Newspaper Ad $16.86
  • Direct Mail (non-catalog) $15.55
  • Telemarketing $8.61
  • Catalog Marketing $7.28

It’s important to note that NOT everything on this list applies to every email you send!

  1. Do ask for permission before adding subscribers to your list
  2. Do build your own lists and collect data at every customer touch-point, both online and offline
  3. Do keep the opt-in process quick and simple – only collect the profiling attributes that are most important to your business
  4. Do let your subscribers know you won’t sell their information to a third party – post your privacy policy online
  5. Do allow visitors to opt-in to your email lists from every page of your web site, not just your home page
  6. Do provide sample emails so your subscribers know what to expect and the benefits they’ll receive
  7. Do offer subscribers choices – such as text only or HTML versions of your message or allow them to choose their own frequency
  8. Do confirm the email addresses of your new subscribers by sending a welcome message or using the double opt-in subscription method
  9. Do include a coupon or special incentive in your welcome message as these messages have the highest open and click-through rates
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Peter "WebDoc" Martin
A digital marketing expert nationally recognized as the “webdoc,” and is the technology correspondent for ABC 7 News and SNN6 where he provides technology advice, website reviews and product news.
Peter "WebDoc" Martin

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f you’re already executing an email marketing strategy, then you’ll find this extensive list very helpful. If you haven’t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 It’s important to note that NOT everything on this list applies to every email you send! Do ask for permission before adding subscribers to your list Do build your own lists and collect data at every customer touch-point, both online and offline Do…

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