e-Success TIPS

eSuccess Tip Overview

The eSuccess Tip. For over twelve years, we have been providing people with technology information and news. Now you can find the WebDoc on TV stations and radio stations across the country. But what we’ve done is we’ve actually developed an eNewsletter that goes out once a month with an eSuccess tip. If you go here to the website thewebdoc.tv, ... Read More »

Using Google Analytics with Email Marketing to Increase Reporting Capabilities and Boost Relevancy and Response

Today, many email service providers are integrating web analytics with reporting functions into their web-based email marketing solutions. This greatly enhances the product’s reporting capabilities and gives you incredibly useful and pertinent information so you can increase the relevancy of future email campaigns. In turn, this increases your consumer response. In fact, a study by JupiterResearch found that email marketers ... Read More »

Email Frequency: How Relevancy Tactics Changed the Rules

Marketers are used to planning ahead. Most media purchases must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, television, and online advertising with the updated corporate documentation, events, and most importantly, budget. Email marketing provides a lot more flexibility. The delivery schedule isn’t dependent on ... Read More »

Key Questions To Ask Potential eMail Append Providers

When you speak to potential email append providers, you need to ask more questions. As noted previously, the lowest prices, will most likely equate to the lowest append/match rates. However, this is not why you’re doing it. You want to maximize the number of active emails you’re getting. Here are the key questions to ask: How big is the database ... Read More »

Understanding the Differences Between Search Engine Marketing and Search Engine Optimization

There are definite “buzz” words in today’s business industry. Two of the top buzz terms are Search Engine Marketing and Search Engine Optimization. What are they and how can they make your company more successful? What Is SEM and SEO? Search Engine Marketing (SEM) is the broad term that describes all of the processes used to promote web sites. It ... Read More »