Importance of Email Content

A/B Testing – Where To Start?

Subject lines are a great place to begin A/B testing, once you’ve developed one or two strong subject lines using our best practice guidelines, test your headlines for even greater response. When you increase clicks even 1%, depending on your list size, you can add substantial revenue to your bottom line. A/B subject line split testing is one of the ... Read More »

eMail Marketing “Pre-Flight” Checklist

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a “pre-flight” checklist you can ... Read More »

eMail Subject Lines, the Key to eMail Success

An email subject line determines whether your subscriber will open, delete or reports your email as spam. As a recipient’s volume of email increases, the subject line of their emails will be viewed as more of a gatekeeper. How to Push your Email Campaigns from Received to Read Status A subscriber will decide whether or not they want to open ... Read More »

Selecting a Format

Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, you’re better off formatting it in HTML. When you’re not sure which format is appropriate, consider the email: if ... Read More »

9 Best eMail Marketing Practices

If you’re already executing an email marketing strategy, then you’ll find this extensive list very helpful. If you haven’t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 It’s important to ... Read More »

Your First Contact

Now that you have your customer and/or prospect’s email address, what’s the next step? This is the most critical time in the relationship building process. It is important to note the relationship building process is different from the sales process. Many email marketers have the misguided idea that you can simply send out an email and people will come flooding ... Read More »

eMail Marketing is becoming the TOP method for direct advertising

eMail marketing is quickly becoming the TOP method for direct advertising and marketing communications. It is an absolutely essential component of your marketing mix. Before you can start eMail marketing you need one critical component, your customers’ and/or prospects’ email addresses. Having all the latest email marketing tools, techniques and tips is useless unless you are able to send your ... Read More »

Peter Martin – Data Capture Forms

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