Importance of Email Content

eMail Marketing “Pre-Flight” Checklist

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a “pre-flight” checklist you can ... Read More »

9 Best eMail Marketing Practices

If you’re already executing an email marketing strategy, then you’ll find this extensive list very helpful. If you haven’t added email marketing to your marketing and advertising efforts, you should and this outlines the average returns: eMail Marketing $45.06 Internet Marketing (non-email) $19.94 Direct Response Newspaper Ad $16.86 Direct Mail (non-catalog) $15.55 Telemarketing $8.61 Catalog Marketing $7.28 It’s important to ... Read More »

eMail Marketing is becoming the TOP method for direct advertising

eMail marketing is quickly becoming the TOP method for direct advertising and marketing communications. It is an absolutely essential component of your marketing mix. Before you can start eMail marketing you need one critical component, your customers’ and/or prospects’ email addresses. Having all the latest email marketing tools, techniques and tips is useless unless you are able to send your ... Read More »