Business

2014 RV Dealers International Convention/Expo

Couldn’t make it to my sessions at RVDA? Want to take a second look at the presentations? Please fill out the form below for a free download of Developing and Maintaining Customer Relationships through Social Media and Yelp Reviews and Your Online Reputation.   Online Form – TheWebDoc.tv RVDA 2014 Power Point Download Read More »

Search Engine Optimization

Search engine optimization, aka SEO, is a process to improve your ranking in the Search Engine Results Page or the S.E.R.P.. With proper SEO you can maximize your sites visibility on the Web, increasing traffic and sales. There are several reasons for the strong appeal of SEO but usually price is at the top of the list and these are ... Read More »

Using Google Analytics with Email Marketing to Increase Reporting Capabilities and Boost Relevancy and Response

Today, many email service providers are integrating web analytics with reporting functions into their web-based email marketing solutions. This greatly enhances the product’s reporting capabilities and gives you incredibly useful and pertinent information so you can increase the relevancy of future email campaigns. In turn, this increases your consumer response. In fact, a study by JupiterResearch found that email marketers ... Read More »

Key Questions To Ask Potential eMail Append Providers

When you speak to potential email append providers, you need to ask more questions. As noted previously, the lowest prices, will most likely equate to the lowest append/match rates. However, this is not why you’re doing it. You want to maximize the number of active emails you’re getting. Here are the key questions to ask: How big is the database ... Read More »

Understanding the Differences Between Search Engine Marketing and Search Engine Optimization

There are definite “buzz” words in today’s business industry. Two of the top buzz terms are Search Engine Marketing and Search Engine Optimization. What are they and how can they make your company more successful? What Is SEM and SEO? Search Engine Marketing (SEM) is the broad term that describes all of the processes used to promote web sites. It ... Read More »

Debunking the eMail Appending Myth: What Every Business Owner Needs To Know.

Email appending, also known as email Matching (this term was coined by Cactus Sky), is a service designed to help companies build their customer email database so they can take advantage of the benefits of email marketing. Email marketing is the most powerful form of marketing available today. Over 78% of online shoppers have made purchases through permission-based emails and ... Read More »

Inactive Subscribers – Re-Engage or Remove

The most commonly overlooked part of email marketing is list fatigue. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitor your unsubscribe rate and complaints, and watch for bounces or undelivered messages. But what do you do when nothing happens? If you aren’t paying attention to the subscribers who ignore or delete ... Read More »

The Power of Drip eMail Campaigns

Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy ... Read More »

eMail Marketing “Pre-Flight” Checklist

Well-defined business processes that are properly tested, highly integrated and clearly documented can exponentially help businesses grow. That being said, one critical business process easily overlooked is the “pre-flight” checklist for email marketing. The “pre-flight” checklist will ensure all email messages are opened, read and responded to favorably by subscribers and targeted audiences. Below is a “pre-flight” checklist you can ... Read More »

Selecting a Format

Message purpose is the most important key in determining your chosen format. When you send a message to confirm receipt or make corrections to a previous communication, you can use plain text formatting. However, if you send an advertisement or newsletter, you’re better off formatting it in HTML. When you’re not sure which format is appropriate, consider the email: if ... Read More »