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October 2015

Drive Traffic to Your Service Lane to Increase New Vehicle Sales

October 27, 2015 @ 2:00 pm - 3:00 pm

If someone hasn’t been in your dealership in over a year, they’re not coming back. Right? Wrong! DealerPro Training’s Don Reed will show you how to bring back customers that haven’t been to your dealership in months or even over a year. Don Reed specializes in Fixed Ops training and helps service departments around the country become more profitable and powerful. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron “Mad” Max for this powerful webinar. Acclaimed…

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November 2015

Don’t take my word for it, read my reviews.

November 10, 2015 @ 1:00 pm - 2:00 pm

Online reviews influence your prospects before they ever visit your lot. Did you know it also impacts your Google search ranking? Recently, Google Local switched from a 7-Result highlighted display in favor of a 3-Pack display. Your online reputation directly affects whether or not your dealership comes up in the Top 3. If you want your dealership to be noticed, you need to improve your online reputation. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron “Mad”…

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Driverless Marketing: Making Marketing Automation Work for You

November 10, 2015 @ 2:00 pm - 3:00 pm

According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can. If you have at least 10,000 unsold leads in your CRM you need to attend this webinar. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron “Mad”…

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Your customers are reading your reviews, are you?

November 17, 2015 @ 1:00 pm - 2:00 pm

You cannot ignore online reviews in the car business, and there is nothing you can do to stop customers from writing them. Prospects use your online reputation to determine whether or not they want to do business with you. You need to keep the conversation positive. Review strategies to prevent negative reviews from getting published in this webinar. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron “Mad” Max for this powerful webinar. Acclaimed speaker Peter Martin…

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Never Buy Another 3rd Party Lead Again

November 17, 2015 @ 2:00 pm - 3:00 pm

Your next best lead is sitting in your CRM and you are ignoring them. With careful data cleaning and targeted email messaging you have a chance to reactivate dormant leads and get them back into your dealership. Even if a prospect bought from your competition they still need their vehicle serviced. Convert orphaned service customers into new car buyers by developing and nurturing the relationship through email marketing. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron…

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January 2016

The Secrets to Winning the Online Reputation Game

January 18, 2016 @ 12:00 pm - 1:00 pm

It’s OK. You can admit it…you need help with your online reputation. Most dealerships do! Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership – and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it…

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February 2016

Digital Dealer 20 Recap Webinar

February 10, 2016 @ 1:00 pm - February 15, 2016 @ 2:00 pm

When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack. So how do you rank up to the Top 3? Online reputation influences the SEO algorithm. Consumers trust online reviews as much as personal recommendations. In fact, consumers are 25% more likely to research online…

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Understand the Changes to the Auto Shopping Process

February 24, 2016 @ 1:00 pm - 2:00 pm

Car buyers are watching more video than ever. Google announced half of all car shoppers watch at least a half-hour of video during the buying process, one in four watches an hour or more. Make sure they watch your videos! Customer testimonials engage shoppers because they facilitate an authentic, interactive buying experience. According to AutoTrader.com, shoppers are 20% more likely to click on a specific vehicle if its listing includes a video. Creating custom branded video testimonials allows your customer…

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March 2016

How to Use Marketing Automation to Convert More Leads

March 2, 2016 @ 1:00 pm - 2:00 pm

Everyone is talking about marketing automation, but how do you do it right? In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and high impact targeted follow-up. You will leave with a comprehensive attack plan to close more leads. According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable…

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Double Your Internet Closing Ratio

March 16, 2016 @ 1:00 pm - 2:00 pm

Your next best customer is sitting in your CRM. By mining this data, you can reactivate dormant leads into hot prospects. Learn how to apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass email marketing. Join digital marketing expert Peter “Webdoc” Martin and online reputation genius Ron “Mad” Max for this powerful webinar. Acclaimed speaker Peter Martin has…

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